Peak Heart & Vascular (“Peak,” “we,” “our,” or “us”) is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy describes how we collect, use, and protect information obtained through our website.
By using our website, you agree to the terms outlined in this Privacy Policy.
1. Information We Collect
We may collect the following types of information:
a. Personal Information You Provide
When you interact with our website, you may voluntarily provide:
- Name
- Phone number
- Email address
- Date of birth (if submitted through forms)
- Insurance or billing-related information (if applicable)
- Any information you submit through contact forms, appointment requests, or patient inquiries
b. Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address
- Browser type and device information
- Pages visited and time spent on the website
- Referring website or search engine
c. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Improve website performance and usability
- Analyze traffic and user behavior
- Support marketing and analytics efforts
You may disable cookies through your browser settings; however, some features of the website may not function properly.
2. How We Use Your Information
We use the information we collect to:
- Respond to inquiries and appointment requests
- Provide and coordinate healthcare-related services
- Communicate with you regarding appointments, care, and billing
- Improve our website functionality and user experience
- Analyze website performance and usage trends
- Comply with legal and regulatory requirements
3. SMS/Text Messaging and Communications
If you provide your phone number and consent to receive text messages, Peak Heart & Vascular may send SMS communications related to:
- Appointment reminders
- Care coordination
- Billing and payment notifications
- General healthcare-related communications
Important Notice:
Mobile information and opt-in consent will not be shared with third parties or affiliates, excluding aggregators and providers of the text message services.
Message frequency may vary. Standard message and data rates may apply. You may opt out at any time by replying “STOP.”
4. Sharing of Information
We do not sell your personal information.
We may share your information only in the following circumstances:
- With healthcare providers and staff involved in your care
- With service providers who assist in operating our website, payment processing, or communication platforms (subject to appropriate safeguards)
- When required by law, regulation, or legal process
- To protect the rights, safety, and security of our patients, staff, and organization
All sharing of protected health information is conducted in accordance with applicable laws, including HIPAA.
5. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, or disclosure.
However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
6. Third-Party Services and Links
Our website may contain links to third-party websites or use third-party services (such as analytics tools or payment processors). These third parties have their own privacy policies, and Peak Heart & Vascular is not responsible for their practices.
7. Your Choices and Rights
You have the right to:
- Opt out of receiving SMS communications at any time
- Contact us to update or correct your personal information
- Adjust browser settings to manage cookies
For questions regarding your health information, please contact our office directly.
8. Children’s Privacy
This website is not intended for children under the age of 13. We do not knowingly collect personal information from children without appropriate parental or guardian consent.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
10. Contact Information
If you have any questions about this Privacy Policy or how your information is handled, please contact:
Peak Heart & Vascular
12361 W Bola Dr, Ste 100, Surprise, AZ 85378
Effective Date: March 31, 2026